At Smell Whaaat®, we believe in transparency and performance.
Our formula has been independently tested against leading odor control brands and proven to remove
over 80% of ammonia-based odors, performing over 100% better than the next competitor in controlled lab tests.
That means safer handling, longer-lasting freshness, and real results you can trust.
Real science, real results — 115% better odor removal performance.
It all started with one question:
Why do most odor sprays only hide smells instead of eliminating them?
After years of research and formulation testing, our team developed a non-bleaching, chlorine-based technology that truly neutralizes odors—without damaging fabrics or surfaces. The result? A smarter, cleaner way to freshen homes, turf, and everything in between.
What began as one product turned into a brand that stands for transparency, safety, and performance. Smell Whaaat quickly grew from a household name to a trusted odor-control partner for pet owners, turf installers, and everyday families who simply want clean, breathable air.
Ordinary fresheners cover smells temporarily. Smell Whaaat changes the chemistry of odor molecules, breaking them apart on contact so your nose never detects them again.
Destroys odor at the source, not just on the surface
Non-bleaching and pet-safe for carpets, turf, furniture, and fabrics
Works instantly, leaving a crisp, clean scent without heavy perfumes
We’ve built our brand around science you can trust and results you can smell.
To transform how people experience freshness.
To create smarter, safer odor eliminators that don’t just hide the problem—but fix it.
To give every space a clean start, powered by science and guided by care.
From your living room to your lawn, we bring you the science of freshness home.
Every spray is proof that clean can be powerful and safe at the same time.
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Clean shouldn’t come at the cost of health or the planet.
Every Smell Whaaat and Turfinator product is formulated with care—non-toxic, non-corrosive, and eco-conscious. We ensure every spray, every bottle, and every drop meets our high standards for safety and effectiveness.
To make odor removal effortless, reliable, and responsible for every household.
Smell Whaaat doesn’t just mask odors — it destroys them at the molecular level. Unlike typical air fresheners or enzyme cleaners, our chlorine-based, non-bleaching formula neutralizes odor molecules instantly. That means real freshness that lasts, even on turf, carpets, and furniture.
Smell Whaaat was independently tested against multiple odor-control brands using ammonia-based odor measurements. Results showed it removes over 80% of odors, outperforming the next competitor by more than 100%. It’s proven science — not just scent.
Absolutely. Many turf installers, pet care facilities, and property managers trust Smell Whaaat for odor management in high-use areas. Our gallon-size and refill options make it easy to treat larger surfaces efficiently and economically.
To remove pet odor from carpet, spray Smell Whaaat directly on the affected area and let it air dry. It works instantly on contact to neutralize ammonia and bacteria, breaking down malodors instead of masking them. It’s the easiest way to get pet odor out of the carpet.
The best way to eliminate dog odor in the house is with an enzyme-based spray like Smell Whaaat. It targets the source of the smell — not just the surface — leaving your home fresh and safe for both pets and people.